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Not sure how I missed this revolutionary new auto industry startup before,¹ but last week’s news that the State of Hawaii has signed up definitely caught my attention. Better Place’s ambitions plan involves a combination of smart invisible technology, quickly replaceable (not just rechargeable) batteries, and a business plan that makes drivers “subscribers.” I dug up a profile of the company, its plan, and its visionary, Shai Agassi, who definitely gets it:

When I ask Shai if he’s worried about a competitor stealing his idea, he stares at me like I’m an idiot. “The mission is to end oil,” he says, “not create a company.”

UPDATE: This story just came much closer to home.