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Here’s a picture of an ad for Gaba, a big English conversation school in Japan, I snapped on a train recently. I felt the English sentence about Gaba’s satisfaction was extremely awkward, so I put it up on twitter to check with some other native speakers. My friends concurred. What do you think?

I personally think the sentence would be improved by removing the “the” in “the satisfaction.” Others offered “continues to rise” as possibly preferable to “continually rise.” English articles, especially the definiteness of abstract nouns, is very difficult for many non-native speakers. That being said, it’s sad for a sentence of such questionable acceptability to come from a company which, in theory, prides itself in its English ability and surely hires many native speakers. Gaba, shame on you.