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Here’s a picture of an ad for Gaba, a big English conversation school in Japan, I snapped on a train recently. I felt the English sentence about Gaba’s satisfaction was extremely awkward, so I put it up on twitter to check with some other native speakers. My friends concurred. What do you think?

I personally think the sentence would be improved by removing the “the” in “the satisfaction.” Others offered “continues to rise” as possibly preferable to “continually rise.” English articles, especially the definiteness of abstract nouns, is very difficult for many non-native speakers. That being said, it’s sad for a sentence of such questionable acceptability to come from a company which, in theory, prides itself in its English ability and surely hires many native speakers. Gaba, shame on you.

Possibly one of the positive results of ridiculous college entrance exams and a culture of cram schools: here’s a series of Tokyo Gas commercials. Various historical characters jump out of his armoire (the other end of a time portal) and learn about natural gas products, including John Ambrose Fleming (ad #4)! I swear, though, in the US, you couldn’t run an ad that makes fun of Fleming’s Left Hand Rule. You just couldn’t.

I don’t care much for the game, but always love checking out the SuperBowl ads every year… this year there was something really cool… a sign language ad by a deaf group at PepsiCo.¹ Very cool.

The crew has their own website at Pepsi too: Bob’s House.