mitcho Michael 芳貴 Erlewine

Linguist. Fifth year PhD student at MIT.

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Ten Grand Is Buried There

By now many of you have probably seen this new Microsoft Australia campaign, “Ten Grand Is Buried Here.com,”1 which calls Firefox “old” and Safari “boring”:

microsoft.png

I’m not sure what this is saying about me, but my immediate reaction was to go check whether tengrandisburiedthere.com was available. To my surprise, Microsoft had yet to snatch it up! A few hours later, here’s the result:

tengrand-firefox.png

Go ahead, visit the site and give it a try!

Note: Not being a marketing guy, I just threw some text together to introduce Firefox. If someone has some better copy for this display, please let me know.


  1. As of this writing, this domain actually has yet to serve anything. 

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43 Responses to “Ten Grand Is Buried There”

  1. Dan Says:

    "It's the only browser capable of cracking all the clues." - At first this made me think that some of the clues will require some quirky IE8 behaviour which is why it won't work in other browsers. However, could there be a collection of standards-based capabilities that only IE8 supports?

  2. DivineGod Says:

    Dan: standards from w3c require at least two vendor implementations. Until two browsers support a draft it can’t be called a standard.

    But I could be that IE8 implements some draft standard. I find it unlikely though.

  3. chewey Says:

    My guess would be something gamma related. Is there some specific colour profile behaviour only IE has access to on Windows? Does IE do something differently there?

  4. memero Says:

    Just press the (+) a few times. Lol

  5. memero Says:

    And the website does not work in IE8 ;)

  6. Boriss Says:

    Bravo!

  7. Marcelo Says:

    Use User Agent Switcher addon in Firefox and you'll see the site. Seems that MS guys only check for user agent string and send you a page without the clues if there's no "MSIE 8.0" strign in it. Even IE7 shows a different page without clues.

  8. SeanJA Says:

    Ya… running IE 8 here and I still can't see the clues… it accuses me of using IE7 !FAIL!

  9. Ryan Says:

    Looks like tengrandisburiedhere.com is no longer responding… Awkward!

  10. Dan Says:

    What I said was that there could be a collection of standards that it supports exclusively (making it all the more unlikely though), so that no other browser could solve all of the clues. IE8 supports querySelector for example, so that if one of the clues involved that, Firefox would be ruled out of being able to solve all of them as the implementation is in 3.5 which hasn't released yet.

  11. Alex Vincent Says:

    Give me "tengrandisburiedwhere.com" - and the Marianas Trench!

  12. mitcho Says:

    I was thinking of buying that one too… also tengrandisburiedeverywhere.com . :)

  13. mitcho Says:

    I've yet to get it to produce anything… heh, their loss.

  14. Midna Says:

    What is thiss about, trying to get Firefox users on IE. I highly doubt that IE can do something Firefox can't.

  15. Alex Says:

    Safari does querySelector though.

    It's probably just plain old UA sniffing, if you go to the MS page with IE8 + Compatibility list updates enabled it says you're using IE7 (because microsoft.com is in the list) and that you should upgrade to IE8.

  16. Microsoft Announces $10K Competition To Promote IE8 in Australia, Takes Potshots At Firefox, Safari And Chrome Says:

    […] Wow Microsoft we admire your guts, however a Mozilla fan and Ubiquity developer went ahead and registered another domain called TenGrandIsBuriedThere.com, this is going to be fun now. Thanks Mitcho. […]

  17. robin Says:

    just keep zooming from where you are lol

  18. Grouperkun Says:

    …it won't work on FireFox? In other words, the site must use a vile combination of viruses and bad write-up.

    No thanks, Microsoft. Instead of the money, why not give us an open-source browser? :/ Wait, I already have one…

  19. Internet Explorerom 8 do zakopanog blaga. Fala, preskačem… // Gadgeterija Says:

    […] it using old Firefox’. Ovo više nije slučaj. Neobično da su odlučili to ukloniti… Izvor… croportal_url = […]

  20. Jason Says:

    I shall make you a beautiful sign :)

  21. frosty Says:

    I just had a thought… If lots of people visit the 'Ten Grand Is Buried Here' site in IE8 and click the compatibility view button, won't the site eventually be blacklisted by Microsoft (forcing IE8 into IE7 mode automatically), so that no one will be able to see the clues?

  22. Mozilla Shows Microsoft Where $10,000 Is Buried Says:

    […] is simply a Google Map zoomed out to a certain point. If you zoom in enough, you’ll find a surprise. The developer took exception to Microsoft calling Firefox “old” on its site. That is a bit odd since IE is much older than Firefox. […]

  23. Mozilla Shows Microsoft Where $10,000 Is Buried | UpOff.com Says:

    […] is simply a Google Map zoomed out to a certain point. If you zoom in enough, you’ll find a surprise. The developer took exception to Microsoft calling Firefox “old” on its site. That is a bit odd since IE is much older than Firefox. […]

  24. Mozilla Shows Microsoft Where $10,000 Is Buried | Viningmedia Nieuws Says:

    […] is simply a Google Map zoomed out to a certain point. If you zoom in enough, you’ll find a surprise. The developer took exception to Microsoft calling Firefox “old” on its site. That is a bit odd since IE is much older than Firefox. […]

  25. Mozilla Shows Microsoft Where $10,000 Is Buried | TechDozer Says:

    […] is simply a Google Map zoomed out to a certain point. If you zoom in enough, you’ll find a surprise. The developer took exception to Microsoft calling Firefox “old” on its site. That is a bit odd since IE is much older than Firefox. […]

  26. Aburjubur.com » Mozilla Shows Microsoft Where $10,000 Is Buried Says:

    […] is simply a Google Map zoomed out to a certain point. If you zoom in enough, you’ll find a surprise. The developer took exception to Microsoft calling Firefox “old” on its site. That is a bit odd since IE is much older than Firefox. […]

  27. Mozilla Shows Microsoft Where $10,000 Is Buried | The Good NET Guide Says:

    […] is simply a Google Map zoomed out to a certain point. If you zoom in enough, you’ll find a surprise. The developer took exception to Microsoft calling Firefox “old” on its site. That is a bit odd since IE is much older than Firefox. […]

  28. Mozilla’s Funny Response To Microsoft’s TenGrandIsBuriedHere.com – SoftSailor Says:

    […] via Mitcho […]

  29. Mozilla reveals Microsoft’s burried Ten Grands ($10,000) Says:

    […] Australia’s campaign, “Ten Grand Is Buried Here.com,” a developer at Mozilla created a mock up site “TenGrandIsBuriedThere.com” in response of Microsoft […]

  30. Web St. Says:

    IE is steeling HOURS of our time, as developers and designers…….

    You get lost :(

  31. Respuesta de Firefox por la Publicidad de IE8 - Gregorio Espadas Says:

    […] de la publicidad patética y manipuladora de IE8 por parte de Microsoft, hoy les presento la respuesta por parte de uno de los desarrolladores de Mozilla (creadores de Firefox), a través […]

  32. Ryan Says:

    It looks like it's still down, too— as well as no DNS records anymore. Flushing my DNS cache doesn't seem to do anything either… Did someone win already, or are there serious issues?

  33. Ryan Says:

    Whoops, I see! Their domain just isn't working, but the page on Microsoft is now back up. :P

  34. sdfsdf Says:

    IT rocks..!!

  35. Geek Land | Mozilla Shows Microsoft Where $10,000 Is Buried Says:

    […] is simply a Google Map zoomed out to a certain point. If you zoom in enough, you’ll find a surprise. The developer took exception to Microsoft calling Firefox “old” on its site. That is a bit odd since IE is much older than Firefox. […]

  36. NetApex News » Microsoft will bribe you to use IE8 Says:

    […] http://mitcho.com/blog/link/ten-grand-is-buried-there/ Share/Save Categories: Google, Microsoft Tags: Chrome, Firefox, IE8 Comments (0) Trackbacks (0) Leave a comment Trackback […]

  37. Microsoft announces $ 10K to promote competition in Australia IE8 is Potshot In Firefox, Safari and Chrome | Software PC Tips Says:

    […] Wow Microsoft we admire your guts, however a Mozilla fan and Ubiquity developer went ahead and registered another domain called TenGrandIsBuriedThere.com, this is going to be fun now. Thanks Mitcho. […]

  38. Trevor Says:

    It looks like the page has already been found… http://tengrandburiedhere.com/winner.html

  39. Internet Explorer 8: Get the facts - html.de Forum - HTML für Anfänger & Fortgeschrittene Says:

    […] Ich hab noch zwei passende Links dazu: Ten Grand Is Buried There […]

  40. Desenvolvedor da Mozilla mostra onde estão os 10 mil da Microsoft australiana | TecnoBlog News Says:

    […] Michael explicou, em um post no seu blog pessoal, que assim que viu a promoção resolveu registrar o domínio que a Microsoft esqueceu de comprar e que só tem uma letra diferente do original. Algumas horas depois, estava criada a resposta. […]

  41. Geek Chic » Blog Archive » More Microsoft Ad Campaign Missteps Says:

    […] s, of course, you could only find the money using IE8.  This was reiterated several times on the page, along with browser-specific digs on whatever non-Microsoft product you used to visit the page.  Firefox is ‘old,’ (as old as IE?), Saf […]

  42. TechGreen » Blog Archive » Mozilla Shows Microsoft Where $10,000 Is Buried Says:

    […] is simply a Google Map zoomed out to a certain point. If you zoom in enough, you’ll find a surprise. The developer took exception to Microsoft calling Firefox “old” on its site. That is a bit odd since IE is much older than Firefox. […]

  43. nusret Says:

    thanks for article very

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