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Yesterday Steve Jobs introduced, among other things, iTunes movie rentals. Rent a movie and download it over broadband. You then have 30 days to start the film, and then 24 hours to finish it before it turns into a pumpkin. A lot of people are complaining about the 24 hours, including some with good reason and apparently many who have kids.

So why rental? Thus spoke Steve: “Your favorite movie… most of us watch movies once… maybe a few times.”¹ Currently number eight on the top rentals is one of Paul Sally’s favorites, The Usual Suspects . From the iTunes Store description:

There are a handful of movies that demand a second viewing—because they’re so good, or because a surprise ending gives every scene a new meaning when it’s watched a second time. The Usual Suspects is both.

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Tags: iTunes, keynote, movie, Steve Jobs, tech

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This entry was posted on Thursday, January 17th, 2008 at 10:16 am and is filed under observation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.