The next generation of related posts: announcing the YARPP-BlogGlue partnership
Tuesday, June 7th, 2011
On January 2nd, 2008, from the rural town in eastern Taiwan where I was then working, I committed version 1.0 of the Yet Another Related Posts Plugin (YARPP) to the WordPress plugins repository. Since then, YARPP has been downloaded almost one million times and has evolved greatly. It also has been the impetus for my further involvement in the WordPress open source community.
I believe the success of YARPP comes from its simple premise: display related content to visitors and they will stay on your site longer. Your visitors learn more about you and they in turn find more compelling content that they’re interested in.
One oft requested feature for YARPP has been the ability to display related posts from across multiple sites. I’ve thought about what this would involve technically—the infrastructure, the algorithms, the queries—and have chosen not to go down this route. To do so would require a serious investment of time and resources, which doesn’t make sense for me as I continue to be in grad school.
In January, though, I met the team at BlogGlue while in Phoenix for WordCamp Phoenix. It was refreshing to meet a team who has really thought through the technical aspects of calculating “relatedness” of content, as well as the potential social and economic impact that this type of related content suggestion can have. They’ve been working in this space for a couple years and have a patented, scalable algorithm for computing “relatedness” of content from across thousands of different sites. When you sign up with BlogGlue, it displays “related links” on your blog post, just like YARPP does, but from your own site as well as from other content sources that you recommend. In turn, your blog posts may show up on your partners’ sites as well.
What surprised me during that visit was some of the statistics they had gathered from their users: not only does BlogGlue bring in traffic to your site, visitors who come in via the BlogGlue network stay on your site 3–4 times longer than visitors from Google and view 2–4 times as many pages. This makes complete sense to me based on my experience with YARPP: people want to see content that is relevant to them. A search query is one way to find content you’re interested in, but it’s imperfect. With related posts across a network, the system can find related content based on all the content on the current page, which is a much richer “cue” than a simple search query would ever be.
Today I’m pleased to announce that YARPP has officially partnered with BlogGlue. Think of BlogGlue as “YARPP Pro”: it’s the multi-site, social, next generation of YARPP. YARPP helps your visitors discover more of your own content once they’re on your site—BlogGlue additionally helps more people discover your content in the first place, in a rich, meaningful way.
YARPP will of course continue to exist and be supported by me. BlogGlue and I will be advising each other on technical aspects of our offerings, pushing both products forward, as well as cross-promoting our offerings. The latest version of YARPP, 3.3, already has some UI simplifications which came out of a conversation with the BlogGlue team. I’m looking forward to working with them more in the future and I urge you to try out BlogGlue on your own site as well.








